In today’s competitive market, an appealing website is crucial for businesses looking to enhance their market share. Just as a clothing store in Melbourne needs an eye-catching online presence to showcase its latest jumpers in Melbourne, realtors must ensure their websites serve as effective digital business cards. Leveraging technology, like Technology One SaaS, can streamline operations and facilitate CI migration, enabling agents to provide optimal services to their clients. A well-structured website should feature a simple yet attractive layout, incorporating images of properties that immediately grab attention.
Prioritising user experience is essential; by focusing on relevant information and a clean design, visitors are more likely to engage and spend time on the site. For a realtor, the website is just like a digital selling card. Here are some basic essentials for a realtor’s website:
Simple yet attractive layout
Never pick a website design which is full of clutter. Add images of your properties to the homepage. An aesthetic website layout is likely to catch the eyes of more people.
Relevant information
Too much content tends to jumble the content altogether. If you stick to only useful information on your website, there is a higher probability of users spending more time on your website. Add proper and crisp information for all the images of your properties. A custom content management system can be adopted by the realtor.
Search Ability
Various SEO techniques are available to improve the searchability of your website. Some of the common techniques are using relevant keywords, adding other website links and references to your website, etc. It is very important for realtors to have online recognition, and most buyers and sellers in today’s market remain in close contact with each other through digital platforms rather than traditional approaches.
Must-Have Features
The customer is the kingpin in today’s scenario. The website must have a search box to prioritise the convenience of the customer base. Add a query box so that visitors to the website can easily reach out to you. Also, ensure promptness in response to their queries. Make sure to respond to the negative responses, if any, as well. This ensures the customers that their voice is heard and that your business proposition deeply considers the customer’s opinions.
Optimisation of photographs
According to various studies, visual images take less time to process in the human brain as compared to texts. The images need to be relevant, accessible and easily identifiable. Your website images need to explain the services you wish to provide, and nothing additional that one might just add for the weightage of the website. High-resolution pictures would definitely tempt a fair amount of buyers to market various credible private real estate listings.
Usage of social media handles
The integration of social media handles in your real estate business is very beneficial. Offering to sign in on a popular social media platform would prove lucrative as you can gather information about the users. Also, post consistently on your social media platforms. Inactive social media handles can’t ascertain branding to your real estate business.
Blog
Start a blog mentioning the tips for buying and selling properties, the latest trends and other topics. A blog is essential to the realtor’s website as it is a medium for the dissemination of valuable content to your clients. Add links to the blogs on the website. Related blogs play an important role in getting leads to your real estate website.
Mobile-friendliness
People visit websites from several devices at different points of time. Your website must be compatible with mobile phones. The sticky navigation must be utilised so that any customer can find the extreme ease of accessing the realtor’s website regardless of their mobile screen size. Not only should the content load quickly on the website, but also the images should not be distorted on the mobile version of your website and boost the online property sales objective.
Speed
Lightening speed is very important to viewers of any website. Too low speed leads to a high bounce rate on your websites. Online platforms can be used to check the lightning speed of your website. If it comes down to more than 3 seconds, you must go for a revision. The higher the lightning speed of your website, the higher the attention span of the end users.
Correct grammar
Grammatical and spelling errors are displeasing to the visitors of your website. These errors affect the opinion of your potential buyers about your professionalism. A constant check needs to be maintained by the website developer or the realtor himself to ensure that the information provided is relevant, error-free and easily accessible or understood.
Customer Testimonials
Testimonials are the best way to portray your business as reliable to customers. Word of mouth is a great way to do this. Whenever you complete a successful transaction with a client, get a review from their side.
Videos
Apart from images, videos are powerful tools for user engagement on your websites. Various apps and software are available nowadays for video creation and video editing. The time spent by the viewers on the videos adds to the time spent on the website. This higher time spent on videos leads to easier recognition of content by search engines.
All in all, an impressive website could make your business powerful, and it is an extremely important investment for companies.
